Finally, 2XKO at home.
2XKO launched its first at-home playtest in July 2024. This was a highly anticipated moment for players who had been following the game since its announcement in 2019.
As lead writer on the campaign, I contributed:
- Web, social, and email copy, driving lots of playtest sign-ups.
- An overview + FAQ article.
- The campaign creative platform (in partnership with creative director Marcelo Duende and writer Audrey Miano), guiding tactics through every phase of production.
Launch date: August 7, 2024