juliworks

Category: 2XKO

  • 2XKO Alpha Lab

    2XKO Alpha Lab

    Finally, 2XKO at home.

    2XKO launched its first at-home playtest in July 2024. This was a highly anticipated moment for players who had been following the game since its announcement in 2019.

    As lead writer on the campaign, I contributed:

    • Web, social, and email copy, driving lots of playtest sign-ups.
    • An overview + FAQ article.
    • The campaign creative platform (in partnership with creative director Marcelo Duende and writer Audrey Miano), guiding tactics through every phase of production.

    Launch date: August 7, 2024

  • 2XKO Evo Las Vegas 2024

    2XKO Evo Las Vegas 2024

    Support has arrived.

    Evo Las Vegas is the largest fighting game tournament in the world. At Evo 2024, 2XKO announced its newest playable character: Braum, a shield-bearing protector with a heart even stronger than his muscles.

    As lead writer on the Evo 2024 campaign, I contributed:

    • The Braum Gameplay Trailer script, guiding 2XKO’s first-ever bespoke animation.
    • The Braum Champion Introduction script, explaining Braum’s kit and play patterns at a high level.
    • Social, website, and news article copy.
    • Copy for physical brochures at our Evo booth.
    • The campaign creative platform (in partnership with creative director Marcelo Duende and writer Audrey Miano), guiding tactics through every phase of production.

    Launch date: July 9, 2024