Magic and might.
Summer events are the biggest creative campaigns of the year for Wild Rift, immersing players in a unique universe for the season.
I served as lead writer on the Star Guardian campaign (2022) and the Soul Fighter campaign (2023).
Star Guardian follows a team of magical girls, doing homework by day and fighting space monsters by night. I contributed:
- The campaign creative platform (in partnership with creative director REL Hunt), guiding tactics through every phase of production.
- The on-screen script for the Star Guardian event trailer.
- Story review + social copy for everything.
The Soul Fighter universe imagines champions as elite fighters in the Tournament of Souls, where the victor wins their heart’s desire. I contributed:
- The custom voiceover script for the Soul Fighter event trailer.
- Jokes, puzzles, and nutritional information on a physical cereal box.
- Fun facts and descriptions for champion trading cards.
- Story review + social copy for everything.
Launch dates: July 2022 (Star Guardian) / July 2023 (Soul Fighter)
